The over-55s are a valuable target market for every business and Belfast 89FM exclusively caters for this group of people which has been underserved by both the existing commercial radio stations and the mainstream print media.
We offer a low cost route to this market and our unique mix of 60s and 70s music combined with friendly and informative conversation, continues to attract a growing audience.
Our Listeners – Who are they?
Our listeners enjoy a bit of chat and like to know what’s going on locally. 30% of our daytime output is speech based.
Our over-55s listeners hold 80% of the wealth in Greater Belfast and typical listener profiles would include the following characteristics:
Currently at the top of their career
Their mortgages are paid off
They have disposable income
More money to enjoy life
The over-55s spend money on short holiday/city breaks, cruises, family holidays, holiday homes, private healthcare, cars and dining out to name but a few and Belfast 89FM can help you get your message across to them in the Greater Belfast area in a cost effective way.
Get in touch with us
As well as giving your business the opportunity to advertise directly to this extremely valuable target market, there are also many sponsorship opportunities throughout the station’s broadcast schedule from traffic, travel and sports reports to programmes and features.
If the over 55s are a key target market for your business, then Belfast 89FM can help you reach and influence this important and high spending sector of our population. We can help you promote your business with this group of potential clients and customers.
Contact our sales team by calling 028 9503 0389 or emailing firstname.lastname@example.org.