Belfast FM Ltd., Merrion Business Centre, 58 Howard Street, Belfast BT1 6PJ



The Director of Sales, Sales Training, Coaching and Mentoring will report to the Finance Director of Belfast FM Ltd and will be will be responsible for implementing the company’s proposed Sales Training, Coaching and Mentoring Programme to support the sustainability of the station.

The Director of Sales, Sales Training, Coaching and Mentoring will be responsible for generating additional income for the radio station from advertising sales and sponsorship. This involves selling the benefits to agencies and clients of radio as an advertising medium.

The role is target-driven, with the main aim being to achieve agreed revenue targets on a regular basis.

Commission will be payable on advertising and sponsorship sales directly placed by the Director of Sales, Sales Training, Coaching and Mentoring. Rates to be negotiated.

In addition, the successful candidate will also be required to:

          Provide ongoing client liaison and development

Quantify the skills required for volunteer sales roles and recruit accordingly from the volunteer cohort.

Recruit and train 6 sales people per year from volunteer cohort in line with appropriate base skills and commitment capable of cascading training to new volunteers in the future thereby ensuring the sustainability of capability of Belfast 89FM to comply with Key Commitments

Agree Sales Training, Coaching and Mentoring Manager KPIs with Belfast 89 Board with quarterly review

Develop the pedagogy for F2F sales training

Devise sales training programme for volunteers

Develop training materials for F2F and B2B sales situation

Develop sales resources for use with Agencies and SMEs

To manage, mentor, encourage and monitor this team over the time period, setting targets and measurable objectives

Provide 121 mentoring for sales volunteers

To work closely with the board of directors to ensure all possible support is provided for the project

Devise Assessment system – effectiveness of training – feedback

Manage the existing system for processing prospects and their allocation to sales volunteers

To maintain strong communications with the Management Team regarding sales and marketing ideas that could lead to additional revenue generation

Report progress monthly to Belfast 89 Board Meetings



At least two years’ experience in a sales training and management environment ideally in a Media related environment

Strong interpersonal, communication and negotiating skills

IT literate – Microsoft Office environment, WordPress, Social Media management

Well organised with the ability to work on their own initiative

Self motivated, confident and outgoing

Understanding and appreciation of Belfast 89’s vision and goals

Awareness and knowledge of local print, radio and social media sectors

Strong verbal and written communication skills

Demonstrate strong initiative


A good geographical knowledge of Belfast and local businesses

Ability to manage multiple tasks and priorities

Good organisational skills

Time management

Outgoing personality prepared to take a proactive position and interface with the Belfast 89FM volunteers

An interest in Community Radio

Applications for the above post will be accepted on-line using using the station website. This will be followed by a review of all applications by a three-person recruitment panel drawn from a member of the Belfast FM Ltd Board, an external HR professional and an independent training consultant.  Those applicants deemed to best meet the requirements will go forward for interview by the same panel.

On-line application form – Closing date for applications 5.00pm 29th September 2023.

This document has been sourced and customised using the Contract of Employment template at –


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