Listenership Survey 2026

Thank you for taking the time to share your views on Belfast 89 with us.

All individual responses are anonymous and confidential and the information gathered will be used solely by Belfast 89 to inform us on how we can improve your listening experience.

All questions marked with * require an answer.

Please feel free to share the survey link on your own social media with your own friends and colleagues.

Completing the survey will only take a few moments.

Thank you,

The Belfast 89 Team.

2026 Belfast 89 Listenership Survey

PLEASE CLICK ON THE BOX BELOW TO START THE SURVEY

Listening to our listeners' views

Question 1 - What is your age group?

Under 40

40-55 years

56-75 years

76+

Prefer not to say

Clear selection

Question 2 - What is your gender?

Male

Female

Prefer not to say

Other

Clear selection

Question 3 - Which best describes your employment status? Please select one of the following choices.

Employed full-time

Employed part-time

Self employed/business owner

Retired

Not currently working

Prefer not to say

Clear selection

Question 4 - Belfast 89 is interested in where our listeners are. Can you please tick your neighbourhood postcode district?

Choose one option.

BT1

BT2

BT3

BT4

BT5

BT6

BT7

BT8

BT9

BT10

BT11

BT12

BT13

BT14

BT15

BT16

BT17

Postcode in the Lisburn/Lagan Valley area

Any other Northern Ireland postcode

Eircode in ROI

Elsewhere in the world

Clear selection

Question 5 - How often do you listen to Belfast 89?

Every day

Several times per week

Once per week

Occasionally

Rarely

Clear selection

Question 6 - On average, how long do you listen to Belfast 89 on a typical day? Please tick your choice

Less than 30 minutes

30–60 minutes

1–2 hours

2–4 hours

More than 4 hours

Clear selection

Question 7 - When do you usually listen? (Tick all that apply)

Early morning (6am–10am)

Mid-morning (10am–12pm)

Lunchtime (12pm–2pm)

Afternoon (2pm–6pm)

Evening (6pm–10pm)

Late night / overnight

Mostly weekdays

Mostly weekends

Clear selection

Question 8 - Where do you mostly listen to Belfast 89? You can make as many choices as you wish.

Travelling by car, bus, train, taxi or walking in Greater Belfast

At work in Belfast

At home in Belfast

At work - elsewhere in Northern Ireland

At home - elsewhere in Northern Ireland

At home inside RoI/UK

At work in RoI/UK

On holiday in Northern Ireland

On holiday in the Republic of Ireland

On holiday elsewhere in the UK

On holiday outside NI/ ROI/ UK

At home outside NI/ ROI/ UK

Clear selection

Question 9 - What is your preferred way to listen to Belfast 89? You can make as many choices as you wish.

I listen to Belfast 89 on 89.3FM

I listen to Belfast 89 on digital radio - DAB+

I listen to Belfast 89 on the Belfast 89 app

I listen to Belfast 89 on other radio apps

I listen to Belfast 89 on my smart speaker - Alexa or similar

I listen to Belfast 89 on the Belfast 89 website

I listen to Belfast 89 on Tunein or other radio sites

Clear selection

Question 10 - What are your main reasons for listening to Belfast 89? (Select up to 3)

The 60s & 70s music

The local Belfast feel

The presenters

The relaxed style

Familiarity and companionship

The mix of music and chat

News updates

Competitions / dedications

Other - Please use the box below to tell us your reason (s)

Clear selection

Question 10a - My main reason for listening to Belfast 89 is...

Clear selection

Question 11 - What is your favourite music format? Please mark all that apply.

Current mix of 60s, 70s & early 80s

Wider mix of 60s & 70s

Primarily 60s & 70s but include other eras

Oldies from all eras

Mid-late 80s

All eras and styles but focused on 55+ audience

Current music

Local artists

Other

Clear selection

Question 11a - If you've ticked "Other" in the previous question, you can express your views in the box below.

Clear selection

Question 12 - In your own words, how would you describe Belfast 89 to someone who has never listened to the station?
(Write your answer below)

Clear selection

Question 13 - Do you use social media?

Yes

Clear selection

Question 14 - If you answered YES to the previous question, which platforms do you follow us on? You can make more than one choice.

Facebook

Instagram

X (Twitter)

Other

Clear selection

Question 15 - Do you follow Belfast 89 on social media? If so, which platforms do you follow us on?

Facebook

Instagram

LinkedIn X (Twitter)

None of the above

Clear selection

Question 16 - How did you initially hear about Belfast 89? Please select one choice from the following:

Found whilst scanning for stations

Word of mouth

Social media

Local press/Newspaper

Event or promotion

Recommendation from a business

Clear selection

Question 17 - Have you ever contacted Belfast 89?

Yes – for a dedication

Yes – for a competition

Yes – to make a general enquiry

Clear selection

Question 18 - Have you ever purchased from a business after hearing it advertised on Belfast 89?

Yes

I can’t remember

Clear selection

Question 19 - How likely would you be to consider using a business you heard advertised on Belfast 89?

Very likely

Somewhat likely

Not very likely

Not at all likely

Clear selection

Question 20 - If you were to buy from a business advertised on Belfast 89, which types of businesses would interest you most? (Tick all that apply)

Home improvement / trades

Construction / building services

Hospitality (restaurants, cafés, hotels)

Travel

Health & wellbeing

Retail

Automotive

Financial services

Events & entertainment

Other (please specify in the box below)

Clear selection

Question 21 - Overall, how would you rate Belfast 89?

Excellent

Very good

Good

Fair

Poor

Regular listener

Don't listen regularly

Clear selection

Question 22 - Would you recommend Belfast 89 to a friend? Please comment here.

Clear selection

Question 23 - Finally, we invite your suggestions as to how we might make Belfast 89 even
better. Please use the text box below to express your views.

Clear selection

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